Hotels & Restaurants Design
Across my career I’ve partnered with leading hospitality groups, including Makeready and Joie de Vivre Hotels, to design digital experiences and brand systems that balance individuality with consistency.
As Design Director at Joie de Vivre Hotels, I guided brand expression across multiple properties, overseeing creative direction that balanced individuality with a cohesive portfolio identity. In my independent practice, I partnered with Makeready Hotels to design websites for The Junto, Hotel Emeline, and Halcyon, building a shared digital framework while tailoring each site to the unique design sensibility of the property. Beyond these, I’ve collaborated with a range of hotels and hospitality ventures, extending identities across websites, marketing collateral, and guest-facing materials. This work reflects my ability to create scalable systems that unify diverse properties while letting each hotel’s distinct character shine.
Digital Experiences
In hospitality, digital design requires balancing portfolio-wide consistency with the unique character of each property. I’ve created website frameworks that streamline navigation, content organization, and usability while allowing flexibility for individual hotels to express their own distinct personality. Whether conveying modern elegance, vibrant energy, or bold contemporary style, my approach adapts a core structure into tailored visual experiences—ensuring each property feels both part of a larger brand family and authentically its own.
Guest Experiences
As part of my hospitality work, I've developed the creative look and feel for hospitality brands, establishing visual systems that not only define a digital presence but also extend seamlessly into physical and experiential touchpoints. This includes translating design into print collateral, campaigns, event materials, and in-property items that reinforce the guest experience. By bridging digital and physical design, I ensure that every expression of the brand feels cohesive, flexible, and impactful across all channels.
