I’m Micah Kasman, a brand and visual designer with over 20 years experience helping organizations translate complex ideas into clear, authentic visual identities. My work has spanned venture capital, technology, hospitality, and non-profits, working with companies like Facebook, Bessemer Venture Partners, Mayfield, Social Capital, and Joie de Vivre Hotels. Blending strategy with craft, I focus on building brands that not only look compelling but also align with business goals and connect meaningfully with audiences. Now, I’m channeling that experience into new opportunities where I can focus on shaping and growing one overarching brand.
Experience
Owner & Design Director
2008 – Present
For over 14 years I led a boutique design studio specializing in branding, interactive, and marketing design. I directed brand identity, UX, and creative initiatives for clients ranging from early-stage startups to established organizations, including Bessemer Venture Partners, Mayfield, Social Capital, NextVivo, LiberateBio, Makeready Hotels, and Turbine One. Beyond hands-on design execution, I partnered closely with clients to translate business goals into clear brand strategies, managed full project lifecycles from scoping through delivery, and built long-term relationships that drove repeat engagements. I also oversaw operations, resourcing, and team growth, balancing the creative vision with the realities of running a business.
Kasman Design
Berkeley, CA
Owner & Design Director
2008 – Present
For over 14 years I led a boutique design studio specializing in branding, interactive, and marketing design. I directed brand identity, UX, and creative initiatives for clients ranging from early-stage startups to established organizations, including Bessemer Venture Partners, Mayfield, Social Capital, NextVivo, LiberateBio, Makeready Hotels, and Turbine One. Beyond hands-on design execution, I partnered closely with clients to translate business goals into clear brand strategies, managed full project lifecycles from scoping through delivery, and built long-term relationships that drove repeat engagements. I also oversaw operations, resourcing, and team growth, balancing the creative vision with the realities of running a business.
Kasman Design
Berkeley, CA
Owner & Design Director
2008 – Present
For over 14 years I led a boutique design studio specializing in branding, interactive, and marketing design. I directed brand identity, UX, and creative initiatives for clients ranging from early-stage startups to established organizations, including Bessemer Venture Partners, Mayfield, Social Capital, NextVivo, LiberateBio, Makeready Hotels, and Turbine One. Beyond hands-on design execution, I partnered closely with clients to translate business goals into clear brand strategies, managed full project lifecycles from scoping through delivery, and built long-term relationships that drove repeat engagements. I also oversaw operations, resourcing, and team growth, balancing the creative vision with the realities of running a business.
Kasman Design
Berkeley, CA
Design Director
2011 – 2012
At Joie de Vivre, I shaped the brand expression for one of California’s most recognized boutique hospitality groups. I led the design direction across hotel properties, marketing campaigns, and digital platforms, ensuring consistency and distinction while elevating the guest experience. My role involved guiding creative teams, collaborating with marketing and operations, and crafting design systems that balanced brand personality with business objectives.
Joie de Vivre
San Francisco
Design Director
2011 – 2012
At Joie de Vivre, I shaped the brand expression for one of California’s most recognized boutique hospitality groups. I led the design direction across hotel properties, marketing campaigns, and digital platforms, ensuring consistency and distinction while elevating the guest experience. My role involved guiding creative teams, collaborating with marketing and operations, and crafting design systems that balanced brand personality with business objectives.
Joie de Vivre
San Francisco
Design Director
2011 – 2012
At Joie de Vivre, I shaped the brand expression for one of California’s most recognized boutique hospitality groups. I led the design direction across hotel properties, marketing campaigns, and digital platforms, ensuring consistency and distinction while elevating the guest experience. My role involved guiding creative teams, collaborating with marketing and operations, and crafting design systems that balanced brand personality with business objectives.
Joie de Vivre
San Francisco
Brand Marketing Designer
2007 – 2008
As part of the marketing design team at Facebook, I created campaigns and visual systems that communicated the platform’s evolving products and brand story. Working cross-functionally with product managers, copywriters, and external vendors, I developed digital and print assets that supported major launches and company-wide initiatives. The work demanded adaptability, speed, and a strong understanding of how design impacts communication at scale.
Palo Alto, CA
Brand Marketing Designer
2007 – 2008
As part of the marketing design team at Facebook, I created campaigns and visual systems that communicated the platform’s evolving products and brand story. Working cross-functionally with product managers, copywriters, and external vendors, I developed digital and print assets that supported major launches and company-wide initiatives. The work demanded adaptability, speed, and a strong understanding of how design impacts communication at scale.
Palo Alto, CA
Brand Marketing Designer
2007 – 2008
As part of the marketing design team at Facebook, I created campaigns and visual systems that communicated the platform’s evolving products and brand story. Working cross-functionally with product managers, copywriters, and external vendors, I developed digital and print assets that supported major launches and company-wide initiatives. The work demanded adaptability, speed, and a strong understanding of how design impacts communication at scale.
Palo Alto, CA
Earlier Roles
2003-2007
Earlier in my career, I contributed design expertise at the Monterey Bay Aquarium and other organizations, where I honed my ability to translate complex ideas into approachable, visually compelling narratives. These experiences grounded me in both mission-driven and fast-paced corporate environments, laying the foundation for my later leadership in branding and interactive design.
Monterey Bay Aquarium (2004-2006), Celery Design Collaborative (2006-2007), Philadelphia Museum of Art (2003-2004)
Earlier Roles
2003-2007
Earlier in my career, I contributed design expertise at the Monterey Bay Aquarium and other organizations, where I honed my ability to translate complex ideas into approachable, visually compelling narratives. These experiences grounded me in both mission-driven and fast-paced corporate environments, laying the foundation for my later leadership in branding and interactive design.
Monterey Bay Aquarium (2004-2006), Celery Design Collaborative (2006-2007), Philadelphia Museum of Art (2003-2004)
Earlier Roles
2003-2007
Earlier in my career, I contributed design expertise at the Monterey Bay Aquarium and other organizations, where I honed my ability to translate complex ideas into approachable, visually compelling narratives. These experiences grounded me in both mission-driven and fast-paced corporate environments, laying the foundation for my later leadership in branding and interactive design.
Monterey Bay Aquarium (2004-2006), Celery Design Collaborative (2006-2007), Philadelphia Museum of Art (2003-2004)
Interests
Professional
My professional interests center on brand strategy, visual identity, and design systems that bring clarity and cohesion to complex organizations. I’m especially drawn to projects at the intersection of technology, healthcare, and venture, where design can simplify innovation and build trust with audiences. I enjoy shaping narratives that connect purpose with aesthetics, guiding teams through the balance of strategic thinking and creative execution. Mentorship is also an important part of my work. I find fulfillment in supporting and developing designers, helping them grow their skills and confidence while maintaining a high creative standard. Beyond the craft itself, I’m interested in long-term brand stewardship, building design frameworks that evolve with a company and create lasting impact.
Professional
My professional interests center on brand strategy, visual identity, and design systems that bring clarity and cohesion to complex organizations. I’m especially drawn to projects at the intersection of technology, healthcare, and venture, where design can simplify innovation and build trust with audiences. I enjoy shaping narratives that connect purpose with aesthetics, guiding teams through the balance of strategic thinking and creative execution. Mentorship is also an important part of my work. I find fulfillment in supporting and developing designers, helping them grow their skills and confidence while maintaining a high creative standard. Beyond the craft itself, I’m interested in long-term brand stewardship, building design frameworks that evolve with a company and create lasting impact.
Professional
My professional interests center on brand strategy, visual identity, and design systems that bring clarity and cohesion to complex organizations. I’m especially drawn to projects at the intersection of technology, healthcare, and venture, where design can simplify innovation and build trust with audiences. I enjoy shaping narratives that connect purpose with aesthetics, guiding teams through the balance of strategic thinking and creative execution. Mentorship is also an important part of my work. I find fulfillment in supporting and developing designers, helping them grow their skills and confidence while maintaining a high creative standard. Beyond the craft itself, I’m interested in long-term brand stewardship, building design frameworks that evolve with a company and create lasting impact.
Personal
Outside of design, one of my greatest joys is being a father and spending time with my family. I have a strong passion for fitness and am a NASM-certified Personal Trainer, which fuels both my personal discipline and my interest in health and wellness. Music is another outlet for creativity. I play guitar and percussion and enjoy finding inspiration through sound. These interests keep me balanced, energized, and continually curious outside of my work.
Personal
Outside of design, one of my greatest joys is being a father and spending time with my family. I have a strong passion for fitness and am a NASM-certified Personal Trainer, which fuels both my personal discipline and my interest in health and wellness. Music is another outlet for creativity. I play guitar and percussion and enjoy finding inspiration through sound. These interests keep me balanced, energized, and continually curious outside of my work.
Personal
Outside of design, one of my greatest joys is being a father and spending time with my family. I have a strong passion for fitness and am a NASM-certified Personal Trainer, which fuels both my personal discipline and my interest in health and wellness. Music is another outlet for creativity. I play guitar and percussion and enjoy finding inspiration through sound. These interests keep me balanced, energized, and continually curious outside of my work.