At Facebook, I worked as a sole marketing designer to extend the company’s brand identity across campaigns, digital assets, presentations, and event materials.
My role involved translating a fast-moving product ecosystem into clear, compelling visual communication that could scale globally. I created campaign materials for product launches, designed identity systems that aligned with the evolving Facebook brand, and developed event collateral that connected employees, partners, and users through cohesive storytelling.
I also designed high-impact presentations for leadership and product teams, and contributed to brand refinement projects such as updating the favicon, ensuring consistency across even the smallest but most visible brand elements. The work required speed, adaptability, and precision, delivering design that was consistent across touchpoints while remaining flexible for diverse audiences and contexts.
ROLE
Identity Design, Campaign Materials, Presentation Design, Event Design, Visual Systems, Brand Refinement, Consumer Programs
RESULTS
Designed digital and print campaign materials for global product launches.
Extended brand identity into event materials, including signage, stage graphics, and collateral.
Created high-impact presentation templates and decks for leadership and product teams.
Delivered scalable visual systems to ensure consistency across teams and communication channels.
External Partner
In addition to in-house work, I had the opportunity to design partner with Facebook beyond the constraints of the core Facebook brand, creating custom visual themes that brought energy and distinction to gatherings such as high impact summits, leadership meetings, and holiday parties. These projects allowed for more creative exploration while still feeling connected to the overarching identity, delivering unique experiences that inspired employees and reinforced culture.
In addition to in-house work, I also partnered with Facebook as a consultant to extend the brand into their gift card program. I designed marketing collateral, digital assets, and campaign extensions that adapted Facebook’s identity into consumer-facing materials, ensuring the program felt both on-brand and approachable to a broader retail audience.
