Design with purpose.

Design with purpose.

Bessemer Venture Partners

Bessemer Venture Partners needed a digital platform that could convey their global leadership in venture capital while housing a vast library of insights, investment theses, and portfolio stories. I developed a content-rich, editorially structured website that emphasizes clarity, scalability, and trust—bringing consistency to their brand across web, thought leadership, and digital collateral.

ROLE

Visual Design, Brand Extension, Web Systems, Editorial Design

RESULTS

  • Designed a modern, editorial-style website architecture to showcase BVP’s investment roadmaps, research, and portfolio.

  • Created a flexible design system that accommodates deep content libraries, including the Atlas and thought leadership hubs.

  • Delivered a scalable platform adaptable for global audiences, supporting BVP’s continued growth and visibility in the venture ecosystem.

  • Applied a bold yet refined visual identity that reinforced credibility while keeping the brand approachable and human.

ROLE

Visual Design, Brand Extension, Web Systems, Editorial Design

RESULTS

  • Designed a modern, editorial-style website architecture to showcase BVP’s investment roadmaps, research, and portfolio.

  • Created a flexible design system that accommodates deep content libraries, including the Atlas and thought leadership hubs.

  • Delivered a scalable platform adaptable for global audiences, supporting BVP’s continued growth and visibility in the venture ecosystem.

  • Applied a bold yet refined visual identity that reinforced credibility while keeping the brand approachable and human.

Brand Extension Projects

In addition to the website redesign, Bessemer Venture Partners needed a flexible brand system that could scale across new initiatives and programs.

I extended the identity into presentations, reports, and digital collateral, while also developing logo treatments and sub-brand marks for new programs and internal initiatives. This work ensured that every new extension of the BVP brand felt connected to the core identity while maintaining its own distinct voice. By creating cohesive guidelines and adaptable assets, I helped BVP reinforce its authority and consistency across all touchpoints.

Let’s collaborate.

Let’s collaborate.

Let’s collaborate.